Free Revenue Diagnostic

You're leaking revenue. This shows where.

Most founders lose 20-40% of potential revenue to invisible leaks across their funnel. This calculator pinpoints exactly where your money disappears — and the specific dollar amount at each stage.

11,400+
Founders Diagnosed
90 sec
To Complete
5
Leak Stages
Your Numbers
Input 1 of 5
What's your monthly revenue?
Best estimate is fine. We need this to calculate your actual dollar leaks.
$
Your Numbers
Input 2 of 5
Monthly website visitors?
Check Google Analytics or estimate. Include all traffic sources.
Monthly unique visitors
Your Numbers
Input 3 of 5
Email list size?
Total subscribers across all lists.
Your Numbers
Input 4 of 5
Total social media followers?
All platforms combined (Instagram, LinkedIn, Twitter, YouTube, etc.)
Your Numbers
Input 5 of 5
Average deal / order size?
Average revenue per customer or per transaction.
$
Stage 1: Traffic → Leads
Diagnostic 1 of 5
How well does your website convert visitors into leads?
No lead magnet or opt-in — visitors leave with nothing0.5
Basic email signup — generic newsletter or "subscribe" box1.5
One lead magnet — PDF, guide, or resource3
Multiple lead magnets targeted to different segments + exit intent5
Full conversion system — quizzes, tools, segmented funnels, retargeting8
Stage 2: Leads → Qualified
Diagnostic 2 of 5
How well do you nurture and qualify your leads?
No email nurture — leads go cold immediately0.5
Basic welcome email only — no follow-up sequence1.5
Standard drip sequence — 3-5 emails over a week3
Segmented nurture flows based on lead source + behavior5
Full nurture machine — segmented, scored, automated handoff to sales8
Stage 3: Qualified → Calls Booked
Diagnostic 3 of 5
How effectively do you get qualified leads on a call?
No booking system — leads have to email to schedule0.5
Calendly link somewhere on the site — no real push to book1.5
CTA to book on key pages + basic email prompts3
Automated booking reminders + social proof + urgency triggers5
Multi-touch booking system — email, DM, retargeting, all driving to call8
Stage 4: Calls → Close
Diagnostic 4 of 5
How well do your sales calls convert?
Winging it — no script, no process, inconsistent0.5
Basic pitch — explain what you do and hope they buy1.5
Structured call flow — discovery, demo, close, follow-up3
Trained closers with scripts, objection handling, and CRM tracking5
Full sales machine — personalized decks, follow-up sequences, win/loss analysis8
Stage 5: Post-Close Revenue
Diagnostic 5 of 5
How well do you maximize revenue after the first sale?
Nothing — one sale and done, no upsell or retention strategy0.5
Occasional upsell attempts — ad hoc, no system1.5
Basic upsell path — one follow-on offer after purchase3
Structured ascension — onboarding, upsell, cross-sell, referral program5
Full LTV machine — automated renewals, expansion revenue, advocacy program8

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Your Revenue Leak Report

Here's exactly where your revenue is disappearing — and the dollar amount at each stage.

Total Monthly Revenue Leak
$0

Your Revenue Waterfall

Where You Are Now
Leaking revenue at every stage of the funnel
Where Velocity Takes You
Every stage optimized into a revenue machine
Book Your Free Strategy Call — We'll Build This For You
15 minutes. No pitch. Just your personalized action plan.
Book Your Free Strategy Call →
Free · Takes 2 minutes · 15 clients/month
Watch: How the System Works
14 min · with Matt Gray
Trusted by world-class founders
Tom Bilyeu
Impact Theory
Brett Adcock
Figure AI · $40B
Steve Gatena
Pray.com · $400M
Scott Chrisman
Classy · $1B
× Not a Course
× Not an Agency
× Not a Mastermind
We build you a profitable, systemized personal brand.
Based On Your Revenue Leak Results
Here's What We'd Build For You
Your funnel leaks are fixable. We plug every hole and install the systems that turn your personal brand into a predictable, compounding revenue engine.
Offer Stack Architecture
Pricing tiers, ascension path, guarantee strategy, bonus stack, and objection-handling scripts. Make prospects feel stupid saying no.
Landing Page + VSL Script
16-section conversion-optimized page deployed to your domain. Plus a 10-minute VSL with teleprompter version that closes on autopilot.
Content Machine
200+ hooks in your voice, 30-day calendar, Content Waterfall. One recording becomes 25+ assets. Inbound leads on autopilot.
Workshop Funnel
46-slide workshop system with 50%+ show-up rates and a close sequence. Your highest-revenue mechanism — systematized and repeatable.
CTA Strategy + Lead Magnets
Every post becomes a lead gen mechanism. DM triggers, ManyChat automation, rotating lead magnets matched to content topics.
1-Step Sales System
Filter unqualified leads, pre-sell serious buyers, and close with confidence. Your pipeline converts without you chasing every deal.
65 custom assets. 28 AI-powered skills. 60 days to installation. Then 4 months of advisory.
The 9 Core Systems We Install
Founder Brand System
Complete positioning + messaging
Content Workflow System
500+ hooks, 90-day calendar, AI prompts
Strategic CTA System
Every post becomes a lead gen mechanism
Contextual Lead Magnet System
Right offer, right moment, right audience
Core Newsletter System
Owned audience, monetization ladder
Workshop System
50%+ show-up, conversion framework
Quarterly Event System
Highest-revenue mechanism, systematized
1-Step Sales System
Filter unqualified, pre-sell serious
Team Ops System
Org chart, delegation map, runs without you
$15M/yr
Revenue
3,000+
Founders
2B+
Impressions
Zero
Paid Ads
See If Velocity Is Right for You
We take 15 clients per month.
Apply Now — Free Strategy Call →
"Matt is an absolute beast. His ability to grow audience is unmatched."
Brett Adcock
Founder, Figure
"Matt has one of the fastest-growing personal brands I've ever seen."
Harley Finkelstein
Shopify
Your next chapter starts with one decision.
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Results are estimates based on the information you provide and general industry benchmarks. Individual results vary based on market, product, execution, and other factors. Founder OS is a brand-building and content monetization company. This tool is for informational and educational purposes only and does not constitute financial, legal, or professional advice. Past client results do not guarantee future performance.